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Affiliate Marketing Agreement

A completed affiliate arrangement covering tracking, commission, advertising standards, UK GDPR, intellectual property and termination.

Jurisdiction: England and Wales - completed fictional worked example

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An editable Microsoft Word version is available from the interactive page.

Important: This sample provides general legal information only and is not legal advice. Check the law, prescribed forms and signing requirements that apply to your exact jurisdiction and circumstances before use.

# AFFILIATE MARKETING AGREEMENT

Date: 22 November 2029

Parties: Cedar & Finch Retail Limited and Rowan Media Limited

## 1. Parties, transaction and definitions

Cedar & Finch Retail Limited (Company No. 07421986), 22 King Street, York YO1 6QD, appoints Rowan Media Limited (Company No. 12048301), 19 Canal Road, Manchester M1 5RB, as a non-exclusive affiliate to promote Cedar's homeware products through approved content and tracking links.

## 2. Commercial scope and consideration

The affiliate may use only the product descriptions, marks and links supplied or approved by Cedar and must not make health, environmental, price or availability claims outside the approved brief. It must identify advertising clearly under the CAP Code and consumer protection law and must not bid on Cedar's brand keywords without consent.

## 3. Performance, approvals and records

Commission is 8% of Net Sales from a valid tracked order, excluding VAT, delivery, refunds, chargebacks and fraudulent or self-referred orders. Cedar reports monthly and pays undisputed commission within 30 days; Rowan may query a statement within 20 Business Days but has no right to withhold unrelated obligations.

## 4. IP, confidentiality and data

Rowan controls its channel and bears its own costs, but must use reasonable security, keep click and conversion records for two years and notify Cedar of suspected fraud. Personal data is handled only under written UK GDPR instructions; this agreement is not a full Article 28 processing schedule where one is required.

## 5. Term, termination and transition

Rowan retains pre-existing content; Cedar owns its marks and product material. Rowan grants Cedar a non-exclusive licence to audit and display affiliate content for attribution. Neither party may imply a partnership, agency or authority to bind the other, and neither may upload confidential campaign data to a public AI service.

## 6. Risk allocation and remedies

Either party may terminate on 30 days' notice; Cedar may suspend links for misleading advertising, unlawful conduct, security incident or material breach. Accrued valid commission remains payable after termination, subject to returns and fraud review. Confidentiality, records, data, IP and dispute clauses survive.

## 7. England and Wales law and signatures

England and Wales law governs and its courts have exclusive jurisdiction. Notices may be hand-delivered, posted or emailed to legal@cedarfinch.example and legal@rowanmedia.example as separate methods. Signed by authorised directors on 22 November 2029.

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