# BRAND ENDORSEMENT AGREEMENT
Date: 4 March 2035
Parties: Northmere Athletics Ltd and Imogen Price
## 1. Purpose and parties
This endorsement agreement is made on 4 March 2035 between Northmere Athletics Ltd, company number 14902617, of 8 Canal Street, Leeds LS1 4AB, and Imogen Price of 21 Alder Road, York YO10 4QH. Imogen is an independent professional runner and is not an employee of the company.
## 2. Facts, scope and terms
From 1 April 2035 to 31 March 2036, Imogen will use reasonable efforts to wear the company's Northmere Trail shoes at agreed public races and make two pre-approved social posts each month. She keeps control of her sporting performance and need not make a statement she reasonably believes is false or misleading.
## 3. Process and responsibilities
Northmere may use her name, approved photograph and recorded comments only in the United Kingdom, on its website, social channels and printed race material, during the term and for three months afterwards to complete existing campaigns. Each asset requires Imogen's written approval, and no right is granted to imply that she endorses unrelated products.
## 4. Evidence, records and safeguards
The company will pay a fixed fee of £12,000 in four equal instalments of £3,000 on 1 April, 1 July, 1 October 2035 and 1 January 2036, against valid invoices. Northmere will reimburse up to £600 of pre-approved travel expenses on receipts; the total scheduled fee is £12,000.
## 5. Review, escalation and outcome
Imogen must disclose the commercial relationship in a clear, prominent way whenever consumer-facing advertising rules require it. Northmere will provide substantiation for objective performance claims and will not ask her to conceal a material connection. Both parties will handle personal data only for agreed purposes and lawful periods.
## 6. Reservations and practical protections
Either party may terminate on 30 days' written notice; immediate termination is available for a material breach not remedied within 14 days, insolvency where legally relevant, or conduct that creates a serious and evidenced reputational risk. On termination, unpaid approved fees remain due, while new use of approved material stops subject to the wind-down period.
## 7. England and Wales law and completion
This completed fictional agreement is governed by the law of England and Wales. It is a commercial contract, not employment or an assurance that any advertising is lawful merely because it is approved. Notices go to the addresses above, and neither party excludes liability that cannot lawfully be excluded.