# JOINT MARKETING AGREEMENT
Date: 8 January 2030
Parties: Calder & Finch Retail Limited and Northmoor Analytics Limited
## 1. Parties, transaction and definitions
The parties run the 'Retail Forecast Week' campaign from 1 February to 31 March 2030 to promote Calder's retail group and Northmoor's forecasting service. Neither becomes the other's agent, partner or reseller.
## 2. Commercial scope and consideration
Calder contributes £18,000 and sector insight; Northmoor contributes £18,000, webinar speakers and the landing page. Each bears its own staff and media costs. Spend above £2,000 needs written approval from campaign leads Priya Shah and Oliver Grant.
## 3. Performance, approvals and records
Email, webinar, trade-publication and LinkedIn activity follows a shared calendar. Copy, claims, targeting and logos require approval before release; silence is not approval. Each party follows UK advertising, consumer, competition, PECR and data-protection law.
## 4. IP, confidentiality and data
Pre-existing marks, content and lists remain with their owners. Solely created materials belong to that creator; jointly authored assets are jointly owned equally with a royalty-free campaign licence. Post-campaign logo use requires written consent.
## 5. Term, termination and transition
Leads are attributed by the agreed CRM form and unique source code. The originating party may contact a lead only with lawful basis and required marketing consent. Monthly reports show leads, opportunities and revenue; no commission exists without a signed order.
## 6. Risk allocation and remedies
Either may terminate for material breach, unlawful marketing or security incident, or on 20 Business Days' notice. It stops new spend, honours approved commitments, returns or deletes personal data and provides a final report. Confidentiality, data, IP and payment survive.
## 7. England and Wales law and signatures
England and Wales law governs and its courts have exclusive jurisdiction. Notices may be hand-delivered, posted or emailed to campaign leads as separate methods. Authorised directors sign on 8 January 2030.